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I am one of those who works closely with Fraser Valley Local — my small mobile coffee bar travels between Langley and Surrey, and if it weren’t for this platform, I would probably have closed down already. I understand you perfectly — promoting something locally when there is nothing but noise and advertising from online giants around is really difficult. But that is exactly why a Local Business Directory like Fraser Valley Local makes sense. When I registered, for the first couple of weeks nothing happened at all. Well, like, ok, there is a page, a couple of views — and that’s it. But then I realized one simple thing: like any channel, it needs to be promoted. I added live photos: how I brew coffee, how the counter is decorated, which of the regulars comes in. I shot a short video in the “day in the life” format — a regular one, on an iPhone, without editing. And that’s when the movement began. People wrote that they found me through this directory. It is important to design everything in such a way that a person understands from the first second who you are and how you can be useful. For example, I put not just “coffee” in the foreground, but “author’s raf with lavender” — my thing. It attracts attention. And every new client receives a flyer with a QR code from me — it leads directly to my card in Fraser Valley Local, where they can leave a review. And to be honest, this works better than my entire Instagram page. People trust reviews on business directories much more than social networks.